Commercially and technically (Electronics, Mechanical and Automotive) minded Marketing Professional with over 15 years experience in developing and managing entire marketing programmes. Proven track record of continued progression, initiation and drive of strategic marketing plans. Ability to influence, guide and communicate confidently and professionally at all levels. Strong international B2B and B2B Channel expertise in vertical markets such as manufacturing, food & beverage, IT and market research.
Profile summary
Professional experience
Captec Ltd :: General Marketing Manager
June 2018 – February 2019
Captec is an award-winning designer and manufacturer of specialist computing platforms engineered to meet the exact requirements of any application, irrespective of complexity or environmental demands.
Managed and directed a team of five marketing professionals and responsible for developing and executing short, mid and long term marketing strategy definition with plans and budgets. Responsibilities included: online and offline lead generation, event management, brand assets management, sales toolbox, marketing assets creation, campaign management, recruitment, work with Business Management System (BMS), PR and editorial management, market research.
Key achievements
- Streamlined marketing strategy and tactical planning
- Identified issues with the online and offline lead generation, conducted and implemented a fix plan
Vision Engineering Ltd :: Group Marketing Manager
June 2016 – April 2018
Vision Engineering Ltd is a global leading-edge manufacturer of patented ergonomic stereo microscopes, digital microscopes and non-contact measuring systems.
Led a team of six marketing professionals responsible for all aspects of international marketing and advertising. Responsibilities included: lead generation, budget management, global product launch, market positioning and brand management, media planning and buying, content marketing, agency management, analytics and reporting, online and social media marketing and management of tradeshows and events both domestic and international.
Key achievements
- Increased UK tradeshows lead generation by approx. 300% by implementing events marketing strategies while decreasing cost-per-lead.
- Implemented, prioritized and increased social media advertising by approx. 30% using Twitter, Facebook, LinkedIn and YouTube.
- Initiated and conducted web marketing changes (SEO, PPC, content) to support company’s 3-year growth plan.
- Initiated email automation.
- Created and negotiated annual PR plans. Increased media reach and frequency while reducing spend by approx. 30%.
- Managed annual international marketing budgets and effectively achieved very aggressive marketing goals while staying within budget parameters.
- Generated approx. £60k in annual savings by redesigning product literature.
- Reorganized product marketing strategies by using 80/20 rule.
- Created and conducted company’s global “brand makeover”.
ITEC intelligent services (part of an Exclusive Group) :: Marketing Manager, April 2016 – June 2016
ITEC provides white label international IT design, implementation and support services - cyber security, wireless, unified communications & collaborations, cloud and end user computing.
Responsibilities included: short-term marketing programmes, website, e-shots, creative content, video, events, PR and social media marketing.
Key achievements
- Within first month in the organization, created and implemented all organization’s collateral.
- Increased brand recognition by organizing and managing international business events.
- Huge increase in PR and content marketing by creating case studies and infographics.
Loma Systems (an ITW company, Fortune 200) :: Marketing Executive/Manager, April 2013 – April 2016
Loma Systems is a worldwide leader in metal detection, checkweighing and x-ray inspection systems.
Managed all aspects of global marketing including multi-lingual websites, SEO, PPC, live chat, lead generation, PR, content marketing, video marketing, brand management, price lists, domestic and international tradeshow management and social media.
Key achievements
- Improved online marketing increasing web traffic by approx. 30% globally.
- Produced huge savings by reorganized and streamlined video and imaging production.
- Created and implemented company’s iOS and Android app reducing printing costs and improving international reach.
- Increased email marketing by approx. 50% with open rates exceeding 18%.
Electronic Frontier Ltd (EFL) :: Marketing & Communications Executive, March 2008 – March 2013
EFL is a value-added distributor supplying comprehensive solutions for LAN and WAN Networking, IP Telephony and IP Surveillance.
Managed all aspects of company marketing including website, collateral, e-shots, creative content, video, events, PR and advertisement.
Survey Solutions Ltd :: Survey & Web Designer, Marketing Coordinator, March 2007 – March 2008
Responsibilities included: creating online and offline market research surveys, website design and brochure creation and IT support.
Sample Answers Ltd/CRM Ltd :: Web Designer, Marketing Coordinator, February 2006 – February 2007
Responsibilities included: web design, marketing coordination, databases and SQL. IT support – maintaining servers, computers, printers and network upgrades.
Fuller, Smith & Turner PLC, General Manager :: Hogarth (Public House, Teddington), September 2003 – February 2006
Managed all aspects of the day-to-day operations of the business and included: food and drink management, marketing, events, H&S, staff recruiting and training, food and drink menus and cellar management.
JanArt :: Owner, 1995 – 2001
Post graduate “start-up” company offering electrical, IT installation and PAT testing services. Managed all the aspects of the business including marketing, tax and VAT returns.